As a user-centered designer, I create detailed wireframes to map the UI/UX journey, ensuring intuitive and engaging experiences for the target audience.
As the design team lead, with background in design, web development and marketing, I lead the branding and prototyping of the charity's mobile app. The aim of the app was to produce a product that an underprivileged learner, often with a challenging background, could connect with and come to a meaningful next step in their journey - like getting into employment. It was important for me to use case stories to give the options character and make answering questions as clear and engaging as possible to users who may struggle with arduous form filling. Instead, an intuitive user interface was created, ensuring variety, easy of use and clean branding.
For every web development project, I produce high fidelity wireframes to map components I will be coding and gain an overall vision of the interface. This has helped me foresee snags in the journey and made the programming process more efficient.