Graphic Design
With over six years professional design experience, stunning visuals are second nature to every project I am a part of. Take a look at some of my recent career highlights.
Annual Awards 2024
In my work with the British Dyslexia Association, I had the opportunity to pitch my ideas to the marketing and wider working teams. Presented with 3 branding visions, the marketing team and I decided on this concept, keeping in line with the class and glitz of the 5 star venue which would host the Awards for 2024. From my initial artwork concept, I expanded this to cover all printed materials for the evening, as well as social media marketing. The branding added style to the evening from the programme brochure, stage backdrops and even details like table numbers, which was all a hit with guests, the like of which included Theo Paphitis and Lizzie Acker.
Dyslexia Awareness Week
Another pitch which was successful, is the artwork concept for #DAW24. Going from a loose concept around storytelling, I solidified the campaign through my visual representation. The branding all came together after my initial design of the campaign logo, representing the unique pages of each person's life and the opportunity to always change the direction of your story, the aim of raising awareness around dyslexia.
DAW is all about social media presence. From my direction, social media assets for all platforms were created to share case stories, statistics, and campaign messages, to name a few. Due to the visual strength of this project, the charity gained significantly higher engagement, building support around dyslexia and dyscalculia.
See more about my marketing strategy here.
Presentation Design
As a corporate presentation designer, I specialised in crafting visually compelling and professional presentations that are both engaging and informative. Each design was tailored to communicate branding effectively while ensuring clarity and impact. Leveraging my design software skills, I enhanced presentations with multimedia elements such as custom infographics, animations, and videos, transforming complex information into visually digestible and memorable experiences. By blending creativity with strategic messaging, I consistently delivered presentations that captivated audiences and elevated brand identity.
Instructional Design
As an instructional designer, a significant part of my role involved managing the LMS system. Upon joining the charity, I led the migration of outdated content from an old platform to Coassemble, integrating grading through Google Classroom. Drawing on my design expertise, I modernised the course materials by incorporating multimedia assets such as infographics and videos while restructuring the content into more engaging, bite-sized modules. Post-launch surveys revealed a marked increase in positive feedback and retention rates, which directly contributed to users purchasing additional courses to achieve full certification. Beyond content design, I provided technical support for the platforms, assisting students with issues and mentoring internal staff, including tutors, to create and upload content efficiently. This collaborative approach accelerated our development process, freeing me to focus on further enhancing the visual design of our courses.
Event Highlights
